Eric Lanke: The Mind of the Community

Eric Lanke

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Eric Lanke.

Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. White Paper. (4).

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). Off Stage.

Defining Your Markets for Campaign Efficiency

Vanguard Tech

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. She purchases publications and white papers occasionally.

Building Community With $1.50 Beer

Associations Now

Have attendees contribute ideas with the goal of publishing a book or a white paper after the event. How to achieve the next level of engagement at your event. By Beth Surmont CAE, CMP. Events are made up of individuals who happen to gather in the same place.

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Turn Your Community into a Content Marketing Engine

Higher Logic

White papers. Newsletters. Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down.

Learning Along The Way: Transitioning a Client When an Executive.

Learning Along the Way

I was excited to receive my copy of ASAEs AMC Connection December 2009 e-newsletter. You see, this newsletter contains my first ever published article, "Transitioning a Client When an Executive Leaves". Ive reprinted the article below for those of you who can not access the e-newsletter. They have many great resources, like this newsletter, to offer association professionals. Way back in 2007, I developed a white paper around a concept that I called.

Print is Alive and Kicking

Association Adviser

For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Newsletter. “Wait…print isn’t dead?

Awesome Association Marcomm Jobs – Week of July 24


Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)

Transforming your community into a collaborative learning environment

Aaron Wolowiec

Program outlines/white papers. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum.

18 tips for negotiating with speakers

Aaron Wolowiec

Following are some examples of activities an organization may request or require of its professional speakers: write a newsletter/magazine article or be interviewed; write a post for the organization’s or meeting’s blog; participate in other elements of the meeting; participate in a pre-meeting online conversation; record a promotional video; or present/facilitate a pre- or post-meeting webinar. original research, white papers).

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Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. White Paper. (4). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Best of the Web: August 2013

Association Adviser

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Does your association have a magazine, newsletter, directory or website in need of revival?

Curating conference content to promote member engagement

Aaron Wolowiec

Speakers, vendors, attendees and staff could be invited to transform important topics presented at the conference into valuable resources such as blog posts, newsletter articles, white papers or videos. On Thursday, July 26, at 2 p.m. ET, it will be my pleasure to present a webinar of the same name for Higher Logic.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. White Paper. (4). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements. Speaking Engagements.

Price 40

Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. “Learning is what most adults will do for a living in the 21st century.”.

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7 Keys to Unlocking Your Online Career Center’s Potential

Association Adviser

Use RSS to constantly feed viewers fresh text such as featured jobs, upcoming career webinars and newly published white papers. Try a jobs-focused newsletter like CareerWire to help your association become the leading source of industry-related updates and job openings.

9 Best Practices for Effective Calls to Action


Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. © Wavebreak Media; used with permission. Has this ever happened to you?

Marketing: A Gardener’s Almanac


There’s your website, email newsletter, social media, maybe an app, website downloads, video. social media, white papers, video, power points? Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener.

Why Membership is Everybody’s Business

Association Success

So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and white papers. The same goes for our social media, all of our newsletters, and our Member Connect platform in which members network with each other. Members sit at the center of all our efforts – and this should tie us together.

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees. In addition to promoting it on your website or blog, include it in your newsletter and share it on social media.

Association 2.0 – Digital Transformation and Relevance in the Digital Age

Association Success

I knew that content was driving visits and page views and engagement to websites at the time, so I started to look at all the content we had that was not on the website: years of magazine articles, newsletters, all the data in our AMS, our education materials, and white papers.

What Happens When You Don’t Optimize Your Content

Associations Now

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Because we produce lots of great content (newsletters, magazines, journals, webinars, conference presentations, seminars, and more). Pages. About.

So You Think You Know Non-Dues Revenue

Association Adviser

When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. but since robust digital can now cost more to produce than paper-based media, “print is enjoying a resurgence,” Kalogeridis noted.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. White Paper. (4).

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From the Corner Office: Christopher Williston, IBAT

Association Adviser

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution.

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Six degrees of. marketing?


Obviously the same thing happens in associations, whether it's that "there's too much money being spent on such and such brochure", or "why do we need an E-Newsletter, when the black and white paper version has been good enough for years", etc etc. Everyone seems to be talking about word-of-mouth marketing vs. traditional marketing around the blogoclump - here , and here , and here , and here.

Stronger by Association: How to Start an Association

AMR Management Services

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Here are some other resources: ASAE White Paper: Starting an Association.

New Media - Old Risks


Here's the second in a series of guest posts by our risk manager bud Leslie White of Croydon Consulting, LLC. We're also writing a white paper with Leslie about the hot topic that is Risk Management and Social Media Policies (yeah, I know, we need a pithier title). Associations still have the same level of control over “official” information distributed or published through its Web sites, magazines, newsletters, training materials, and body of knowledge materials.

Learning Along The Way: Social Media: A Fad?

Learning Along the Way

I currently receive more visitors to Fuel Lines through Twitter than through SEO or my email newsletter." Way back in 2007, I developed a white paper around a concept that I called. About. Archives. Learning Along The Way. Social Media: A Fad?

Transparency in Association Management : Off Stage

Off Stage

One White House official joked with me that the Obama transparency initiative will be a success if it puts my blog out of business. Newsletters? White papers on in-depth subjects like short sale ethics or using social media to enhance business? Off Stage.

I've Got Money Riding On This Post, So Read Carefully

AMR Management Services

Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? A video or a white paper? How do we improve underperforming content vehicles - i.e. that newsletter no one opens or the blog that no one has time to update? Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, March 29, 2011. Ive Got Money Riding On This Post, So Read Carefully.

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? White Paper. (4). Membership Marketing Blog.

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. White Paper. (4). Membership Marketing Blog.

Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

5 2009 • Entry deadline fast approaching • New White Paper: Best Practices for [Insert problem and solution here] • Success Tip #1: [Insert Tip Headline Here] • Extended for a Day: Get Free Shipping Through Friday • Your Weekly Alert: [insert topic here] • Hear Exclusive Research Presented on [insert what your event is about] - Register Now! White Paper. (4). Membership Marketing Blog.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

You can download a white paper on these strategies here.) Lately I have tried something new that I want to share with you in this issue of the newsletter. Subscribe to receive this in your e-mail. Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? It’s true!

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE.

Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. White Paper. (4). Membership Marketing Blog.