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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Associations should target their communications to smaller groups and use membership management software to help segment their membership. Event Management.

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How to Create a Culture of Learning at Your Association

WBT Systems

The numbers are in favor of organizations with a strong learning culture, according to HR research firm Bersin by Deloitte : 37 percent greater employee productivity. 46 percent more likely to be first to market. The Society for Human Resource Management (SHRM) agrees. Use your learning management system (LMS).

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Association Brain Food Weekly: 2.22.19

Reid All About it

Learn how 4A’s, an association for advertising agencies, combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.