Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Ask your members with the most influence over your target audience to help you recruit using word of mouth from “the right mouth.” Recruit. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Texas 103

Associations Respond to Hurricane Harvey

Spark Consulting

In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. With Houston and Louisiana still drying – and digging – out and Hurricane Irma about to strike Florida, I wanted to summarize some good practices that have emerged.

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Association Brain Food Weekly: 7.24.20

Reid All About it

Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Learn how to use membership surveys to identify future marketing opportunities; use digital platforms to drive engagement with members, non-members and employers; drive non-dues revenue from out of the box tactics; use data you already have to recruit new members and engage employers.

Association Brain Food Weekly: 7.17.20

Reid All About it

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. The weekly list of free educational events and resources for the association community… Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there.

Mapping Out a Roadshow Strategy

Associations Now

To maximize staffing, resources, and time spent on the road, the team determined their goals first, including boosting engagement, recruiting new members, promoting professional development and learning, and encouraging annual meeting attendance. “We