Want More Members? Better Get to Know Them
MARCH 19, 2013
Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Ask your members with the most influence over your target audience to help you recruit using word of mouth from “the right mouth.” Recruit. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?