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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. ” The answer is not obvious.

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Association Brain Food: 9.1.23

Reid All About it

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement. Engagement means different things for different members. Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227
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Association Brain Food: 9.15.23

Reid All About it

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. Letting Go!

LMS 256
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Association Brain Food: 12.9.22

Reid All About it

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. non-members) would like.” Membership Monday: Student/Young Professional Recruitment and Engagement. Market needs. Mon 12/12 at 12 p.m. We would love to hear from you.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. James Lancaster, Editor, AMI Magazine.

Indiana 221
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Association Brain Food Weekly: 4.23.21

Reid All About it

Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Wed 4/28 at 11 a.m.

Revenue 370
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Association Brain Food: 4.22.22

Reid All About it

New member engagement. She reminds us that there are all kinds of new member engagement plans for all sizes of chapters and associations. Speaking of which, if you haven’t yet already, please participate in her second edition of the popular New Member Engagement Study. Amanda Kaiser says size does matter.