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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

How did the group cut the price of an individual membership by $15? Easy: These members pay less in exchange for reading the member magazine online. The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now. Yahoo’s been taking some pretty big bumps lately. But as Inc.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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To Boost Global Membership, Get Flexible

Associations Now

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. In addition to offering flexible dues, associations might want to try a few other recruitment tactics to lure international members: Free or alternative membership categories. What strategies or tactics work best?

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Association Brain Food: 9.15.23

Reid All About it

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. Letting Go!

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How to Communicate a New Membership Model

Membership Marketing

The letter and email can be personalized to highlight how the changes will impact the member as an individual or company by noting new dues prices, benefits, and operations. Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures.

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The Right Rewarding Student Strategy For Your Conference

Velvet Chainsaw

It’s not uncommon to see student pricing that is $200–$300 below the per-person direct meeting costs. I wish there were more students stopping by my booth,” said no exhibitor (who wasn’t a recruiter) ever. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

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Association Brain Food: 9.1.23

Reid All About it

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, infrastructure changes, it’s easy (and common!) Membership trends.

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