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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? Easy: These members pay less in exchange for reading the member magazine online. Check out the interview over this way. But as Inc.

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The Right Rewarding Student Strategy For Your Conference

Velvet Chainsaw

Many associations struggle with the right strategy for involving students in their organization and events. So is this the right strategy for your association and conference? It’s not uncommon to see student pricing that is $200–$300 below the per-person direct meeting costs. Does Investing Early Result In Loyalty?

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Association Brain Food: 9.15.23

Reid All About it

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256
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Association Brain Food Weekly: 4.23.21

Reid All About it

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

Revenue 370
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To Boost Global Membership, Get Flexible

Associations Now

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. In addition to offering flexible dues, associations might want to try a few other recruitment tactics to lure international members: Free or alternative membership categories. What strategies or tactics work best?

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Association Brain Food: 9.1.23

Reid All About it

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227
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Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. James Lancaster, Editor, AMI Magazine.

Indiana 221