Reid All About it

SEPTEMBER 15, 2023

Data strategy. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something.

Price 60

Price Leadership Discount Strategy 60

Association Success

MAY 21, 2019

The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerings and those offered by others. But, they have never been the sponsor of one of our events.

Case Study 103

Case Study Marketing Price Products 103

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! By providing information about pricing, perks, renewal periods, and membership impact, as well as an embedded registration form, a member benefit page makes it simple and appealing for visitors to join your association.

Examples 130

Examples Directory Software Video 130

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. As in-person events resume, they come with a higher price tag.

Revenue 98

Revenue Price Conference Marketing 98

Velvet Chainsaw

AUGUST 3, 2022

Associations who offer CE credits tend to be able to charge a higher price. Digital price — This varies, especially when it comes to CE. The most common model is to charge about one-third the registration price of the live conference. Which of these strategies are you considering for your next hybrid event?

Conference 52

Conference Price Content Products 52

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking. Workplace culture. We all know how culture plays a significant role in an organization’s success. Mon 9/4 at 7 a.m. – 1 CAE credit. .

Revenue 227

Revenue Survey Education Strategy 227

Velvet Chainsaw

MAY 25, 2023

Strategies for Closing the Gap Last month, a group of experienced meeting professionals brainstormed solutions. Financial considerations — In your agreements, negotiate a timeframe for locking in pricing and a maximum annual increase. Experienced staff are stressed and are juggling more clients than ever before.

Maine 52

Maine Project Price Team 52

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

WBT Systems

SEPTEMBER 13, 2016

This diversity offers flexibility in pricing, pre-requisite knowledge and scheduling, which is more affordable, flexible, and supportive of the non-traditional learner, but also opens opportunities for the association to generate revenue from education programs and attract new learners to increase its membership.

Education 150

Education Certificate LMS Learning Management System 150

Delcor

JANUARY 7, 2020

Printed magazine delivered by mail. Online reproduction of the magazine. When you are talking about leadership, and when you’re talking about business strategy and designing and managing organizations, they’re all connected in a team together with a capstone project.". We lowered the price substantially. Member Directory.

Illinois 72

Illinois Directory Innovation Team 72

Velvet Chainsaw

MAY 29, 2014

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. It serves as the hub of your social-media strategy and, if configured correctly, is something you own and control.

Social Media 40

Social Media Conference Strategy Price 40

Associations Now

MARCH 26, 2019

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. One example is an association’s print magazine, which could be converted into a digital PDF and posted online rather than delivered by mail, a method that can be ineffective or expensive, depending on the country.

Recruiting 109

Recruiting Recruitment Discount America 109

Nimble AMS

JULY 3, 2019

According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world. The perfect strategy will offer products or services for your association that give your members added value. “It’s

How To 60

How To Revenue Products Software 60

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

Velvet Chainsaw

DECEMBER 11, 2019

If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. We’ve previously covered in this column how to think about pricing à la carte sponsorship inventory.). A Menu of Options. Go light on the branding inventory. Custom-Made Packages.

Revenue 72

Revenue How To Discount Price 72

Smooth The Path

APRIL 23, 2017

Some experts define value as quality + price. Candy manufacturers have amusement parks, and car manufacturers publish magazines. We have learned that more or bigger is not necessarily better. We have learned that cheaper is not usually better. In fact, our perceptions of value are becoming more sophisticated.

Member Experience 74

Member Experience Class Price Products 74

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. This is according to Forbes Magazine in 2011. The Case for Execution.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

OCTOBER 5, 2016

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? Easy: These members pay less in exchange for reading the member magazine online. Check out the interview over this way.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

Association Adviser

JANUARY 16, 2013

Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. She recommends associations use pricing as a gateway for engagement, rather than as a barrier.

Directory 60

Directory Texas Price Newsletter 60

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. And every two months or so, a magazine would arrive. By the time the email with my login credentials came in, I was off doing other things and did not have time to learn more about the association. I’d usually delete it without too much thought.

Organization 108

Organization Member Engagement Member Experience Video 108

GlowGlobally

JANUARY 30, 2009

global association strategy, regional planning and local infrastructure to grow your business. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Good Meeting Strategy Reduces Risk Abroad. GrowGlobally.org.

Strategy 60

Strategy United States Cost Revenue 60

Associations Now

FEBRUARY 7, 2014

For those teetering … Thinking of making some sort of change to your magazine’s current structure? “When considering your publishing strategy, associations should first understand how members and other readers derive value from your content,” he writes. . Ultimately, he says, it comes down to membership.

Press Release 40

Press Release Discount Price Revenue 40

Associations Now

JULY 7, 2016

If you want to grow your attendee list, you have to be thinking in terms of strategy, Amanda Simmons writes over at MemberSuite’s blog, The Modern Association. It hasn’t seen a serious upgrade in years, but a similar tool invented by a British design student could make building the next issue of your magazine a little easier.

Tools 58

Tools Social Media Price Tips 58

SCD Group

OCTOBER 23, 2014

There are now several books and magazines devoted to what is called the "voluntary simplicity" movement. Perhaps associations need to consider whether volunteer simplicity becomes a strategy worth pursuing. ASAE Association CEOs association membership association pricing associations SCD Group' What do you think?

Price 40

Price Project Strategy 40

Associations Now

SEPTEMBER 26, 2013

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Among the loudest voices speaking out against the rate increase is the magazine industry.

United States 40

United States Price Proposal Press Release 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. on a scale of 5, including print magazines which weighed in at a healthy 4.20. The post Got NDR (Non-Dues Revenue)?

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

DECEMBER 9, 2022

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Moderator: Heather Story, consultant, Volunteer Strategies. Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Host: Training Magazine Network. Market needs.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

SEPTEMBER 16, 2019

In the case of the Times , the paywall strategy is being driven in part by a desire to have a stronger understanding of who’s reading—and how it can optimize its message. Simply put, if an association creates a magazine or website, often it’s niche, which may lend itself to a paywall. An ad-friendly alternative.

Revenue 58

Revenue New York Discount Content 58

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Visit CallFire or EZTexting to get a better idea of what text messaging platforms offer and at what price.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

MemberClicks

FEBRUARY 2, 2023

This can be something like a magazine subscription, access to a music service like Spotify or monthly access to a piece of software. However, they price their solutions based on each module you choose which can add up. Typically, memberships are sold on an annual basis. They sell different features in the form of modules.

Software 52

Software Course Content Tools 52

Idea Architects

APRIL 21, 2010

The band Radiohead's offered a well-publicized "pay what you want" pricing strategy for individuals downloading their new album. Paste Magazine's made a limited time offer for new subscribers to do so at whatever amount they wish to pay. A select number of dates are provided when tickets can be purchased in this manner.

Price 60

Price Cost Maine Conference 60

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. million users, was “really just a magazine subscription” Oria said, and the company wasn’t collecting data about its customers.

San Francisco 40

San Francisco Discount Video System 40

Velvet Chainsaw

NOVEMBER 8, 2013

Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships. What other changes are you making to your sponsorship sales strategy and approach? Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

Revenue 40

Revenue Proposal Conference Price 40

SCD Group

MARCH 17, 2013

In fact, Wikipedia helped us sharpen our business strategy. If not already pursued, your competitors will soon be offering freemium services and pricing to your community. Controlled circulation magazines” have used the model for years. The internet enabled us to reinvent ourselves and open new channels of business.

Chicago 40

Chicago Revenue Review Content 40