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Association Brain Food: 2.2.24

Reid All About it

At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Member Engagement: The Key to Association Sustainability?

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. You can add magazines and websites too, which is how I found the Cook’s recipe. Hear how the speaker’s team developed a price elasticity forecast. Data, AI and value propositions. More info/register.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

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Association Brain Food: 9.15.23

Reid All About it

Data strategy. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Letting Go!

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option? Satisfaction.

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Association Brain Food Weekly: 7.10.20

Reid All About it

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

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