Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! By providing information about pricing, perks, renewal periods, and membership impact, as well as an embedded registration form, a member benefit page makes it simple and appealing for visitors to join your association.

Examples 130

Examples Directory Software Video 130

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. Isn’t there a cheaper option? Gather the Hard Data.

Strategy 168

Strategy How To Software Team 168

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something.

Price 60

Price Leadership Discount Strategy 60

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. As in-person events resume, they come with a higher price tag.

Revenue 98

Revenue Price Conference Marketing 98

Velvet Chainsaw

AUGUST 3, 2022

Associations who offer CE credits tend to be able to charge a higher price. What we are seeing, however, is that there is absolutely no better time to market and convert those viewing the post-event experience than during the live conference. Digital price — This varies, especially when it comes to CE.

Conference 52

Conference Price Content Products 52

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

Velvet Chainsaw

MAY 29, 2014

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. So what’s a conference marketer to do? Over the past few years, there has been a huge shift from traditional to inbound marketing.

Social Media 40

Social Media Conference Strategy Price 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. You might describe this as a “one to two” segmentation strategy.

Marketing 40

Marketing Price Survey Tools 40

Velvet Chainsaw

DECEMBER 11, 2019

If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. A Menu of Options. Go light on the branding inventory.

Revenue 72

Revenue How To Discount Price 72

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. This is according to Forbes Magazine in 2011. The Case for Execution.

Nashville 100

Nashville Analysis Review Communications 100

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Speaking Engagements.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This summer I decided to try and read something more enduring than the latest marketing or business book. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

JULY 7, 2016

If you want to grow your attendee list, you have to be thinking in terms of strategy, Amanda Simmons writes over at MemberSuite’s blog, The Modern Association. Simmons offers a variety of tips to help drive foot traffic, including using social media, building word-of-mouth, and writing good marketing content.

Tools 58

Tools Social Media Price Tips 58

GlowGlobally

JANUARY 30, 2009

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Social Media and Viral Marketing for Global Fundraising Advocacy. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Good Meeting Strategy Reduces Risk Abroad.

Strategy 60

Strategy United States Cost Revenue 60

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. • “ In-bound marketing. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. Membership Marketing Benchmarking Report.

Tips 40

Tips How To Marketing Price 40

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. And can those elements be leveraged into niche events and sub-groups of your market? TRSA’s Ricci agreed. ” Avoiding common NDR mistakes.

Revenue 60

Revenue Georgia Price Newsletter 60

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. And every two months or so, a magazine would arrive. By the time the email with my login credentials came in, I was off doing other things and did not have time to learn more about the association. I’d usually delete it without too much thought.

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Visit CallFire or EZTexting to get a better idea of what text messaging platforms offer and at what price.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

SEPTEMBER 26, 2013

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Among the loudest voices speaking out against the rate increase is the magazine industry.

United States 40

United States Price Proposal Press Release 40

Associations Now

SEPTEMBER 16, 2019

In the case of the Times , the paywall strategy is being driven in part by a desire to have a stronger understanding of who’s reading—and how it can optimize its message. Simply put, if an association creates a magazine or website, often it’s niche, which may lend itself to a paywall. An ad-friendly alternative.

Revenue 58

Revenue New York Discount Content 58

MemberClicks

FEBRUARY 2, 2023

This can be something like a magazine subscription, access to a music service like Spotify or monthly access to a piece of software. Features Membership database Renewal automation Financial processing Financial reporting Content and website management Email marketing Event registration Analytics Custom reports Learn more about MemberClicks.

Software 52

Software Course Content Tools 52

Velvet Chainsaw

NOVEMBER 8, 2013

But you might need to change some old habits, including: Leading with a one-size-fits-all sponsorship menu or proposal before understanding the brand or company’s marketing objectives and target market. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

Revenue 40

Revenue Proposal Conference Price 40

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. Pro members can earn points faster, receive additional discounts and offers, and get a subscription to Game Informer magazine.

San Francisco 40

San Francisco Discount Video System 40

Membership Marketing

APRIL 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. Speaking Engagements. Newer Post.

Price 40

Price Survey Products Analysis 40

Associations Now

JANUARY 25, 2016

In the wake of revelations that the company installed “defeat devices” to cheat on emissions tests, the company announced a massive recall, saw its stock-market value plunge, had its CEO resign, and suffered a global loss in reputation. And so on —you get the idea. “If

Press Release 48

Press Release Michigan Analysis Price 48

Associations Now

OCTOBER 23, 2013

If you’re in the market for some yoga gear, Patagonia is about to release a new line that comes with a few extra benefits—benefits for the workers who created them. At the raw materials level, the nonprofit encourages the use of seed cotton from a certified producer.

Press Release 40

Press Release Certificate Price Products 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. We expanded the magazine’s content and frequency.

Team 69

Team Resources Education Revenue 69

SCD Group

SEPTEMBER 20, 2012

I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Know your strategy to monetize the increased number of members.

Michigan 40

Michigan Revenue Content Strategy 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. We expanded the magazine’s content and frequency.

Team 61

Team Resources Education Revenue 61

Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221