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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256
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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Association Brain Food: 9.1.23

Reid All About it

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Get a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year. CAE credit.

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How to Communicate a New Membership Model

Membership Marketing

The letter and email can be personalized to highlight how the changes will impact the member as an individual or company by noting new dues prices, benefits, and operations. Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures.

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Association Brain Food: 12.9.22

Reid All About it

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Market needs.

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Successfully Embracing Change is a Team Effort

Association Adviser

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

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From the Corner Office: Eric Wulf, International Car Wash Association

Association Adviser

We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. 1 and by gas prices No.

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