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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Association Brain Food Weekly: 10.21.16

Reid All About it

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas.

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Association Brain Food Weekly: 3.22.19

Reid All About it

The weekly list of free educational events and resources for the association community… In a two-part series ( part 1 and part 2 ) on Association Adviser , Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC, writes about building a future-ready association. Notice he didn’t say “future-proof”—he explains why.

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Do you remember how you started working in associations? Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb.

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Association Brain Food Weekly: 7.6.18

Reid All About it

What can Dale Carnegie, author of the best-selling book How to Win Friends & Influence People , teach associations about a personalized membership experience? Marketing, Membership and a View of the Digital Future for Associations (Association Chat). Strangely enough, rasa.io 5 critical components of lead-capture forms.

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Golf’s Multi-Generational Marketing Efforts Suggest 7 Questions for Associations

SCD Group

No true “youth feeder system” as youth have to learn with adult-sized equipment on adult-sized courses unlike basketball, football and baseball which accommodate young players. In a guest post last February 19 , Jim Nagel outlined the generational issues decimating most service organizations and/or monthly lunch clubs (chapters).

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations.