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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Your member resources are invaluable as you can provide an individual member up-to-date information on an entire industry — information they can not come by on their own.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Not sure if a new meeting format or concept is the right fit for your group?

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Off-page SEO resources help build validity for the brand’s digital presence. It should be your No. close rate.

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year. percent among top brands. percent) and Twitter (0.03

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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.