Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 250

Newsletter Content Social Media Education 250

SBI

OCTOBER 26, 2021

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed. The solution?

Social Media 52

Social Media Strategy Resources Content 52

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

Social Media 61

Social Media Tools Video Discount 61

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

YourMembership

SEPTEMBER 18, 2012

Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Providing resources for professional growth. Then you haven’t really tried social. Smith is the Director, Inbound Marketing at YourMembership.com.

Social Media 150

Social Media Software Price Membership Management 150

Associations Now

OCTOBER 6, 2016

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. Quality over quantity.

Social Media 109

Social Media Strategy Content Team 109

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. Then Peggy Hoffman asked if I''d come talk about it again at an ASAE Idea Swap in MD, so I spruced up the resources I''d shared a few months ago.and figure I may as well share them here as well.

Social Media 40

Social Media Resources Sample Recruiting 40

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 222

Content Survey Education Strategy 222

AssociationChat

MAY 20, 2020

People constantly ask Tahira for advice on how to learn and stay in-the-know on events and so she created a resource list over on her website (you should check it out)! But please make sure to visit her website to find out more about her book on intentional event design so you don’t miss her other resources and next posts!

Resources 105

Resources Certificate Texas America 105

NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. Or, create a personalized video about your sponsor and post it to your social media pages. Research local businesses.

Tips 130

Tips Social Media Directory Resources 130

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. What’s included in the Nexus email offering? How does the process work?

Content 52

Content Strategy Marketing Social Media 52

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

YourMembership

APRIL 24, 2014

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. This week we’ve put together a summary of the most powerful association marketing recommendations that our thought leaders discussed in their presentations. Utilize NeuroMarketing Strategies.

Marketing 150

Marketing Social Media Resources Content 150

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

Marketing 116

Marketing Social Media Houston Resources 116

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. Connect your social media profiles to your site.

Strategy 52

Strategy Marketing Social Media Directory 52

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – Employee retention. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

EventMobi: Association Events

SEPTEMBER 28, 2023

Your association’s membership listing is a centralized resource of contact information and membership status. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. How has your community grown over the years?

Directory 147

Directory Organization How To Kansas City 147

Aaron Wolowiec

DECEMBER 16, 2014

As all association professionals understand, resources were thin but job responsibilities were huge. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in? Not so much.

Marketing 100

Marketing Social Media Content Report 100

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Your online community is a fantastic resource to encourage those who haven’t registered for the event to register sooner, rather than later. Objection 2: Social Media. Let’s just do that.”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

YourMembership

SEPTEMBER 15, 2016

Social networking platforms, like LinkedIn, have traditionally cornered the market on making it easy for colleagues and like-minded professionals to connect and share new jobs and opportunities for career advancement. billion social network users worldwide. Consider that there are about 2.22 appeared first on YourMembership.

Social Media 297

Social Media Industry Technology Marketing 297

Beth Kanter

SEPTEMBER 7, 2016

The Skills Platform and Zoe Amar have created the Social Media Toolkit to aid professionals within the charity and third sectors. There are many guides to digital and social media. I’m thrilled to have contributed a chapter. From Dummies guides to video tutorials, it’s all out there. Search for courses here.

Social Media 28

Social Media Resources Case Study Communications 28