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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. Optimize Your Content.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Sometimes, association leaders put too many of their resources into acquiring new members, and they don’t focus enough on engaging and retaining them afterwards. For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. Learning management system data.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

How a new member utilizes all their benefits and the resources you have for them How welcome they feel impacts how engaged they are Gets them excited for seasonal events and networking engagements Impacts how they talk about your association to people they know (I.E. You’ll also want to make them feel included in your social media presence.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

While this is true, sometimes associations don’t take full advantage of the digital resources available to them and their membership rates suffer as a result. Event Management. Social Media. Virtual Events and Learning. Virtual Events and Learning. Marketing emails for attendees and non-registered members.