Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. Use multiple streams of communication (email, social media, paper mail, etc.), Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. Then Peggy Hoffman asked if I''d come talk about it again at an ASAE Idea Swap in MD, so I spruced up the resources I''d shared a few months ago.and figure I may as well share them here as well.

Social Media 40

Social Media Resources Sample Recruiting 40

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

APRIL 24, 2014

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. This week we’ve put together a summary of the most powerful association marketing recommendations that our thought leaders discussed in their presentations. Utilize NeuroMarketing Strategies.

Marketing 150

Marketing Social Media Resources Content 150

YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Social media use? Assume nothing.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But social media?

Strategy 105

Strategy Social Media System Recruiting 105

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. More info/register.

Revenue 256

Revenue Price Denver Tools 256

EventMobi: Association Events

SEPTEMBER 28, 2023

Your association’s membership listing is a centralized resource of contact information and membership status. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. How has your community grown over the years?

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

NXUnite

OCTOBER 4, 2023

A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support.  Happy fundraising!

Social Media 130

Social Media Proposal Newsletter Process 130

NXUnite

JANUARY 12, 2024

Campaign website As children’s use of digital devices and social media increases , taking your fundraising efforts online is an engaging way for your church to raise nonprofit support. As the children’s ministry leader, you may choose to lead the club yourself or recruit ministry volunteers to lead it for you.

Discount 130

Discount Social Media Recruiting Recruitment 130

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

MemberClicks

OCTOBER 24, 2023

They provide resources and networking opportunities, which can be highly beneficial for your success. This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. What is a Trade Association?

How To 52

How To Social Media Industry Recruiting 52

Blue Sky eLearn

OCTOBER 19, 2020

Sometimes, association leaders put too many of their resources into acquiring new members, and they don’t focus enough on engaging and retaining them afterwards. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Email open rate. Event attendance. Jake Fabbri.

Association Management 250

Association Management Committee Learning Management System Software 250

Spark Consulting

MAY 2, 2019

They saw the highest social/online engagement from cities where they also had the most in-person events. In-person events and social/digital campaigns reinforce each other. You can attract celebrity help if you choose wisely.

America 170

America Social Media Washington Recruiting 170

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Become the go-to resource in your industry with insights and information to attract and retain members from all career stages.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Mizz Information

OCTOBER 24, 2014

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the "should we be doing social media?"

Social Media 40

Social Media Boston Sample Tools 40

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. Fionta describes several ways to learn more about new members during onboarding so you can lead them to the resources and services they need most. Dive deeper into the foundational elements of digital marketing success. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Reid All About it

APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 25, 2022

The weekly list of free educational events and resources for the association community…. Brain Food resources. Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.

LMS 361

LMS Revenue Tips America 361

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. Member app.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: Higher Logic + AACSB Case Study. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!

LMS 186

LMS DC Social Media Washington 186

Achieve

MAY 5, 2023

We’ve provided five effective strategies to help you get started: Start Planning Early Combine Fundraising Events Recruit Mindfully Offer Incentives Equip Your Participants Let’s explore these strategies in more detail! Develop a recruiting strategy. Recruit Mindfully P2P fundraising is all about leveraging supporter connections.

Strategy 52

Strategy Portland Recruiting Recruitment 52

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Their guidebook shows chapters how they scored in each of five KPI areas, describes best practices to follow to raise those scores, and provides links to additional resources on the AGC website. Good advice never goes out of style. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. So how do you begin to tap this new resource? Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. I expect to pass through life but once.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

AUGUST 1, 2023

Associations come in many shapes and sizes but have one essential thing in common: building connections between like-minded individuals and providing resources for their members to succeed. Include items like your association membership pricing and a marketing calendar that covers your content plan, events, initiatives and collaborations.

Recruiting 52

Recruiting Recruitment Cost Discount 52

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150