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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

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Defining Your Member Value Proposition

MemberClicks

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

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Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. Sample Lead Capture Microsite. ?? How active is your organization in trading content for contact?

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Don’t be afraid to ask for writing samples from candidates of any level. In other words, to sell. Candidates like to know that they will be performing meaningful work.

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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150
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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list.

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