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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Seems like a good place to start.

Chicago 205
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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

When you succeed at recruiting talented leaders, share the good news broadly. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

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How to Keep Your Employees in 2017

Associations Now

“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. Mission-minded recruits.

How To 40
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MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. Speaking Engagements.

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Association Brain Food Weekly: 6.8.18

Reid All About it

But to help you get there, WBT Systems explains how technology partners should help their association clients comply with GDPR and provides some tips on what you should do on your own end. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Blog or press release?