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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Isolation taught us the value of the relationships and the technology that sustained our communities. Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. I am still evaluating the lessons learned.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Innovation method.

Nashville 370
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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

MatrixG

Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Meet the experts who can solve your technology challenges. For all the technology, our audiences are still human. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Learning now contributes more to GDP and productivity than technology. Wed 3/10 at 1:30 p.m.

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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Host: Brandt Krueger, founder, Event Technology Consulting. Simon Inger, Chief Revenue Officer at Cadmore Media.

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Association Brain Food: 7.15.22

Reid All About it

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model.