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Are You in Tune with Your Members and Prospects?

YourMembership

Well, let’s pause a moment and take a look at the current job market for a little insight. According to a survey by the Workforce Solutions Group at St. Louis Community College, more than 60% of employers state that many job applicants lack “communication and interpersonal skills”. Is this really such a big deal?

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

Issue 2: Should your association have a social media policy? Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. 8 Reasons Social Media Policies Backfire by Heather Bussing. Louis) From St.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Louis tv network station wanting to interview a local farmer who was having issues with a drought.

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Halloween Offers Associations Creative Growth Opportunities

SCD Group

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By Fund-raiser / Cause Marketing effort. The West County YMCA (St. Louis) sponsored a Halloween Fest the Saturday before Halloween. Start planning for 2013 now.

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Stronger by Association: What's the "New Normal" for Associations?

AMR Management Services

Several of our Drakeco staff had the opportunity to attend a recent meeting of the St. Louis Society of Association Executives. 5) Social networks outside traditional organizations. In a world where groups can be formed almost spontaneously in a matter of seconds on social media, what value does your association offer?

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SCD Group: Managing your content to enhance the value of your.

SCD Group

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Louis Society of Association Executives (SLSAE). Tool kits on topic areas.

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