Massachusetts Member Engagement Revenue Strategy 
Reid All About it
APRIL 5, 2024
I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. More info/register (ASAE members only). Seems like a good place to start. Lessons from the podcast world.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?
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Reid All About it
MARCH 12, 2021
The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Innovation method. It means “jumping out of the system.”
Higher Logic
MAY 2, 2019
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. Improve member retention.
Reid All About it
JULY 23, 2021
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Skip down to the list of free webinars if you prefer takeout. Host: ASAE.
Higher Logic
JUNE 6, 2019
Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You add a huge revenue opportunity. On social platforms, your members are bound to see ads, which isn’t necessarily bad. Someone else gets the ad revenue.
Reid All About it
JULY 9, 2021
Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now.
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