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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

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Association Brain Food Weekly: 4.3.20

Reid All About it

The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Experiment.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments.

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