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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. My guess is they may win a few longtime members, but most of the members that come in through these special programs lapse quickly.

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Understanding Membership Types: A Comprehensive FAQ Guide

MemberClicks

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52
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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. After your organization is up and running, keep tabs on your member engagement and member experience.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

When considering your pricing structure , you’ll want to think about how best to improve the member experience. Try offering ungated content samples of professional development courses to give them a taste of what your learning program can truly offer. . Should membership include unlimited access to the learning program?

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. Each member has something unique to offer. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing.