Remove Member Experience Remove Price Remove Strategy Remove White Paper
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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. Because membership is devalued and the step change to full-price is just too high a price to pay.

Sample 68
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5 Factors that Can Make or Break Your Association Website Redesign

Socious

If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. eBooks, white papers, research, and other offers.

eBook 100
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .

Content 126
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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone!