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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Strategy 169
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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. The secret might lie with those who have already been part of your journey—your lapsed members. .

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Does Your Association’s Structure Stifle Success?

Associations Now

In a white paper titled “ Innovate the Lean Way ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and National Council of Architectural Registration Boards information systems director Guillermo Ortiz de Zarate point out that boards will pay lip service to high-risk initiatives without actually making them happen.

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How Do Associations Need to Adapt in 2017?

Associations Now

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.

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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. A fee of $360 per year is a colossal step-change away from free so that I can see which of my tweets is performing best.

Sample 68
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Tools and Software Every Professional Association Needs

Nimble AMS

When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. You can use data to reach your target audience, understand your members’ needs and encourage better response rates.

Tools 141
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5 Factors that Can Make or Break Your Association Website Redesign

Socious

If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. eBooks, white papers, research, and other offers.

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