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Daily Buzz: A Better Strategy for Member Research

Associations Now

Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now. Among his suggestions include frequent segmentation, archiving of old campaigns, and workflow updates.

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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

By the way, I conduct member research that studies the needs of new and younger members if you want to understand your members’ needs by career stage). Related: How do associations attract younger members? New members hardly know a thing about the association.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Event Marketer breaks down five strategies for how to bring the technology to your conference.

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Focus on Members Who Love You the Most

Associations Now

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations. So, where’s the balance?