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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Want those social media posts to pop? Social Media Marketing 2023: Keep It Real Generally speaking, people do business with people and brands that they like. Many New Jersey/New York news outlets agreed.

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What Smart People Are Saying About Our New Book

Jamie Notter

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. Measuring social media.

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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Delayed Adulthood: The Hidden Root of Your Young-Member Struggles

Associations Now

Temple University professor Laurence Steinberg noted in The New York Times in September that “today’s 25-year-olds, compared with their parents’ generation at the same age, are twice as likely to still be students, only half as likely to be married, and 50 percent more likely to be receiving financial assistance from their parents.”

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What Associations Need to Know About Technology

Association Adviser

As Thomas Friedman, bestselling author of The World Is Flat, quipped in a recent New York Times op-ed , “something really big happened in the world’s wiring in the last decade, but it was obscured by the financial crisis and post-9/11.” Millennials respond differently. Technology cuts both ways.