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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Looking for a new marketing strategy?

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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Key Findings from the 2016 Association Email Marketing Benchmark Report.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Content marketing isn’t just a buzz-phrase.

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Blurred Lines: Leisure Travel Trends Affect Business Travel

Associations Now

And now a new report sheds more light on how leisure travel technology is changing business traveler expectations. One of the most exciting developments in managed travel is the potential for truly tailored insights and services through new technology,” the report states. Sharing economy. Two of the most well-known: Airbnb and Uber.