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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. Increasingly, people are getting their news online. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

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The Guardian Expands U.S. Reporting With New Nonprofit Arm

Associations Now

In comments to The New York Times , Rachel White, the president of theguardian.org, noted that the goal of the endeavor was to put journalistic weight behind issues that were getting short shrift in the modern media environment but were important to the foundations. Hilton Foundation.

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The Future of Rental Cars Is Here

Associations Now

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. McCormick said in a press release. Some startups are even beginning to eye the airport space exclusively.

Detroit 40
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Lunchtime Links: The Next Generation of Swap Meets

Associations Now

More on the strategy one industry group is using in today’s Lunchtime Links: Get people sharing: The “sharing economy” group Peers , which has the backing of such big-name startups as Airbnb and Crowdtilt, has built a name for itself through member-focused events. Sound a little … practical? That’s kind of the idea. “As

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AMA Vote on Obesity Could Boost Treatment, Prevention

Associations Now

The New York Times reports that the policy change was counter to the recommendation of the AMA’s Council on Science and Public Health. It means that the medical community will have incentive to research and develop new and better prevention and treatment strategies. said in a statement.

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Are You Doing Enough to Prevent Link Rot?

Associations Now

News sites and blogs have become better at saving URLs (with some exceptions ), and sites like The New York Times go out of their way to preserve print content in an easy-to-search digital format. That said, the two primary URL redirect strategies have different purposes. This equation has started to change.