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What’s the Value of an Online Review?

Associations Now

A new study suggests that these online reviews carry value, and one expert suggests associations monitor and engage with them carefully. Think about all the places it’s now possible to post an online review. A few weeks ago, Womply published a study that looked at correlations between online reviews and revenue for 200,000-plus U.S.

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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: Harvard Business Review. Board diversity.

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Association Brain Food Weekly: 8.27.21

Reid All About it

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Host: Non-Dues-A-Palooza / 100 Reviews. Offering your members what they want and communicating that clearly is essential to member recruitment and retention. The new education model.

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Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? 10 Communicating legislative, regulatory, technical updates. Open new doors and relationships.

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Association Brain Food: 2.10.23

Reid All About it

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Melody Wilding, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout.