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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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A Crash Course in Landing Pages : Off Stage

Off Stage

Realtors agree this is a very bad idea and will bring great harm to the real estate business, so they’ve issued a position paper which analyzes the impact of the proposed destructive legislation on homeowners and businesses in the community. Your Name: RealTown Members: Click here to login. Social Media. Categories.

Course 40
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How to Use Twitter: A Guide for AEs : Off Stage

Off Stage

Recently I’ve been working on some social media/marketing presentations for Realtors, and I’ve gotten involved in the whole online networking scene. I reviewed the proposed new Social Marketing course from Internet Crusade, as well—it’s going to be very helpful to our members, I think (should be released soon!).

How To 40
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Building the Foundation, Strategic Planning part 3 : Off Stage

Off Stage

For many non-profits, especially in the Realtor group, this perspective is a foreign one: membership organizations often have a state and national hierarchy (the Realtor organization has a strong one) which supports copycat thinking and discourages out of the box strategies, as the current cliché goes. Social Media.