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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256
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Association Brain Food: 3.8.24

Reid All About it

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Looking to personalize and target your email communications strategy to different member segments? Member-generated content shows your thought leadership and appeals to new members. Objection 2: Social Media.

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Association Brain Food Weekly: 10.29.21

Reid All About it

6% have no formal, documented strategy for their virtual conference. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. Sponsorship sales.

Revenue 195
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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Then, you can align your communication strategy with each company’s goals and interests to secure financial support.

Resources 130
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Association Executives: Provocative Proposals Research Project

Association Subculture

Association Executives: Provocative Proposals Research Project. I would like to announce the Association Executives: Provocative Proposals for Change project (that link will take you to my website for a complete description). Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

Proposal 100
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Many solutions have been proposed to address this disconnect, including expansion of apprenticeships and online continuing education. It’s different now. Badging Platform: Credly.

LMS 252