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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food Weekly: 12.3.21

Reid All About it

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. 70 content ideas for social media posts. Chief Digital Officer.

Revenue 195
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Association Brain Food Weekly: 10.29.21

Reid All About it

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Guest: Robb Lee, Chief Strategy Officer, ASAE.

Revenue 195
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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. But what’s in it for the businesses?

Resources 130
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Association Brain Food Weekly: 3.3.17

Reid All About it

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App.

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Association Brain Food Weekly: 5.16.16

Reid All About it

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. Thu 5/19 at 12 p.m. 1 CAE credit.