Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. November 6-8, 2013. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Brene Brown. BreneBrown #assnchat.

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Directory Virginia Newsletter Revenue 60

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

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Report Marketing Survey Recruiting 40

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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Team Marketing California Survey 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

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Conference Social Media Innovation Content 60

GlowGlobally

MAY 8, 2013

on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets. Thursday, May 16, 2013 8:00 AM – 10:45 AM; ASAE International Conference @ DC Convention Center. Market & Bus Planning'

Marketing 60

Marketing Philadelphia DC Maine 60

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144

Industry Team Products Report 144

GlowGlobally

APRIL 29, 2014

Learn and compare how 6,000 members and customers from other associations perceive value from the MCI Global Satisfaction Index conducted in 2013. Understand what is essential to define market potential and customer insight. For more information, follow this link. Market & Bus Planning Member Services Membership'

Chicago 60

Chicago Strategy Case Study Survey 60

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. There are a few important considerations here, and some of them highlight the risks that come with this strategy.

Marketing 49

Marketing Revenue FAQ Review 49

Membership Marketing

OCTOBER 2, 2013

According to the 2013 Membership Marketing Benchmarking Report , 52% of associations offer a Student membership category. However, in speaking with membership professionals, it is not always clear that there is a defined strategy for what a Student membership is attempting to accomplish. If you build it, they will not come.

Strategy 40

Strategy Examples Marketing Communications 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. For more information, contact Tony at Tony@MarketingGeneral.com.

Marketing 40

Marketing Products Social Media Recruiting 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh? — Capterra Member Mgmt (@CapterraMemMgmt) September 20, 2013.

Social Media 40

Social Media Content Marketing Newsletter 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

Video 28

Video Survey Social Media Report 28

WBT Systems

FEBRUARY 13, 2018

Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. Embed learning into strategy. Budget for and support formal and informal learning. Provide funds for formal learning, but also provide resources and support for informal learning. Encourage skill sharing.

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How To LMS Learning Management System Course 155

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

Report 40

Report Marketing Technology Survey 40

SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Look at your content strategy holistically, and avoid silos 4. Even so, 75% of marketers use cause marketing and 97% think it''s good strategy. “My But it doesn''t.

Marketing 40

Marketing millennials Content America 40

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Fast Company’s Innovation Uncensored Conference 2013.

millennials 40

millennials Conference Strategy Social Media 40

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

Content 28

Content Strategy Social Media Tools 28

Association Adviser

FEBRUARY 18, 2014

Mizz Information. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Georgia 60

Georgia Directory California Newsletter 60

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success. –now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, Communities transform organizations.

Report 90

Report Social Media Leadership Innovation 90

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. But with members and prospects becoming so inundated with online ads and information, how exactly do you promote your story without falling by the wayside to their ad blindness ?

Content 52

Content Video Social Media Education 52

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. So as 2013 comes to a close and you plan for 2014, will you incorporate mobile technology into your communication plan? Responsive Design. “An

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Social Media Survey Video Technology 100

Associations Now

AUGUST 22, 2013

— Phil Gerbyshak (@PhilGerb) August 22, 2013. — Monica Bussolati (@bussolati) August 22, 2013. Marketing firm Bussolati says some of the reasons organizations redesign logos range from signaling a profound change to simply because a new CEO has authorized it. Say my name, say my name: We’ve all been there.

Social Media 40

Social Media How To Content Strategy 40

SCD Group

AUGUST 21, 2013

And I’ve been involved in market research and polling for more than half of those years. Can’t Afford to Live Here , our local paper (the News-Press) ran a story based on “research” from the Center for Housing Policy’s 2013 Paycheck to Paycheck study. A couple of thoughts: The news media craves for research and polling information.

Sample 40

Sample Analysis Price Marketing 40

Velvet Chainsaw

NOVEMBER 6, 2013

The past summer, Velvet Chainsaw partnered with Tagoras , a leading market research and consulting company for learning, to survey conference professionals about their use of speakers for our second speaker report. This research was initially conducted in 2011 and again in 2013. 175 organizations participated in the 2013 survey.

Conference 40

Conference Proposal Survey Industry 40

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months.

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Project Review Tools Innovation 68

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

Organization 40

Organization Analysis Education Industry 40

Association Adviser

AUGUST 7, 2017

Members should look first to their associations for information that enhances their careers and grows their businesses. There has never been a more critical time for associations to remind members that their association fights for them, and information disseminated to members is factual, reliable, relevant and necessary.

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America Social Media Press Release Education 63