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Member Retention Strategies For Professional Associations

Association Analytics

There is strength in numbers, and that means your association needs to do everything it can to increase member retention. Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. This is where establishing strong member retention strategies comes into play.

Strategy 169
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. You can glean a lot of insights about your members once you get your association on board with engagement analytics. Why Is Engagement Scoring So Important? Let’s get started!

Review 169
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Association Brain Food: 12.15.23

Reid All About it

TopClass LMS describes how assumptions about careers don’t always hold up now. They explain what that means and how associations can help members adopt a flux mindset and a portfolio approach to their careers. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

Iowa 256
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Association Brain Food: 12.8.23

Reid All About it

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member app. Mobile apps.

Strategy 272
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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272
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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. How many is your association using consistently? Analyze Performance.

Marketing 169
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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

Here are 6 tips on how to transform your data into a tool you can use to meet and exceed your association’s goals, into next year and beyond! Paired with your experience and judgment, your decisions can be data informed or data guided using less specific data measurements. Are you doing better at engaging your members over time?

Tips 169