YourMembership

FEBRUARY 27, 2014

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. The side effects of this change are: A loss of traditional revenue generated by membership dues. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Thanks For Playing

JULY 19, 2012

If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic.

Review 150

Review Social Media United States Newsletter 150

Mizz Information

DECEMBER 14, 2011

A circa 2000 online discussion board. Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? No newsletter. I paid up and.crickets. A few emails.and by few I mean really few.

Social Media 40

Social Media Revenue Discount Newsletter 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Non-Profit.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Non-Dues Revenue. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5).

Tools 40

Tools Marketing Recruiting Recruitment 40