Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. He’s clear that this program is about community as a strategy – not social media tools or marketing.

Software 317

Software Industry Strategy Social Media 317

YourMembership

FEBRUARY 27, 2014

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Speaking Engagements. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

SEPTEMBER 18, 2020

Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE Technology Professionals Community. Arianna Rehak, Matchbox Virtual Media. Host: Association Women Technology Champions.

Montana 350

Montana Certificate Conference Content 350

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. All of these? Tony Rossell.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

FEBRUARY 21, 2011

First in an article in the Technology section of the Washington Post , the case is made that much of the economic dynamism of technology companies comes from sharing talent and ideas. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls?

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

JUNE 18, 2011

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses.

Marketing 40

Marketing Price Survey Products 40