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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines. This will ensure you have buy-in and resources at hand, which will give you confidence and will create synergy.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Martin explains.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Spread of Social. The evolution of marketing impacts learning businesses in at least two ways.

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California Association Turns Farm Workers Into Farm Owners

Associations Now

Migrant farm laborers are hard workers often driven to seek better opportunities, but many of them lack the knowledge and resources needed to grow beyond a lifetime working the fields. It also provides supplies like fertilizer and irrigation tools. One association is hoping to change that. The program has shown some success.

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. Why do you think that is?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. ” DeBarr agreed.