Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.” Remember Jon Cleary’s novel, “You Can’t See ‘Round Corners”?

MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. CBC has been an “Investor In People” since 2002, is a member of the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).

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California Association Turns Farm Workers Into Farm Owners

Associations Now

It also provides supplies like fertilizer and irrigation tools. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well. The association sources 80 percent of its produce from its graduates and last year generated about $5 million in revenue. An organic farming association in Northern California trains immigrant field workers how to manage their own farms.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association.

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? For instance, they’ll include a bullet that says: “Raised revenue 200 percent.”