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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. Azerbaijan’s unrest had been what statistician and risk analyst Nassim Nicholas Taleb calls a black swan —a highly improbable event with significant impact.

Georgia 101
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To Theme or Not to Theme?

Associations Now

But one group recently announced it will drop its theme in 2020 to create a more inclusive event. Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003. Another factor to consider is whether your conference is new to the market.

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? Visit Us at These Important Industry Events. 14T5cIp #assnchat. Kent Lewis.

Georgia 60
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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

their cash contributions to an event or program because they were. event or program that has a positive reputation. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. Monday, July 23, 2012. They offer dollars.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Association Brain Food Weekly: 3.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps).

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