How Coachella Could Help You Plan Better Events
Associations Now
APRIL 21, 2017
In 2001 it became an annual event, and camping was introduced as an add-on option in 2003, creating another revenue stream. These incremental changes show how Coachella event organizers are willing to grow the festival but also how they took steps to minimize the risk of overexpansion,” wrote Stephanie Thomas on the JNR Blog.
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