Industry Group Aims to Make Diamonds a Millennial’s Best Friend
Associations Now
JUNE 8, 2016
And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms. “I DPA unveiled the new campaign last week at JCK Las Vegas, a major jewelry industry event, and plans to officially launch it in September, with the help of its industry partner, Mother New York.
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