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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

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The Hourglass Blog: The Bedrock of Innovation

The Hourglass Blog

The Bedrock of Innovation. Failure of course is always a possibility with any attempt at innovation. Indeed the bedrock of innovation is failure. The perceieved price of failure in these environments is too high to attract the necessary champions for innovation. Labels: Innovation. Innovation.

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The Hourglass Blog: The Unsung Heroes of Innovation

The Hourglass Blog

The Unsung Heroes of Innovation. Heres an interesting post on innovation from the Harvard Business Review. In it, Columbia Business School Professor Rita McGrath shares her insights on what makes innovation work in many of the companies shes observed. Monday, August 16, 2010.

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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Price it fairly. Dont discount price. Dec 2006 (3). Oct 2006 (1). Sep 2006 (4). Aug 2006 (3). Jul 2006 (2). Jun 2006 (6). Apr 2006 (1). Mar 2006 (2).

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The Hourglass Blog: Barriers to Innovation in the Association World

The Hourglass Blog

Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Limited resources Innovative organizations commit resources to the process of innovation.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. And there simply is no way to be the center without more room in the Price is Right rangefinder for trying new things. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. Tuesday, April 03, 2012.

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The Hourglass Blog: Do You Want Your Members to Be "Smart" or.

The Hourglass Blog

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Innovation. Daring to Lead 2006.

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