Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Potomac Core

OCTOBER 30, 2018

Since Members hire Industry advocacy and promotion, the most successful organizations know how important it is to stay aligned with the Industries they serve. In 2006, a Grow Boating Initiative was launched to raise consumer awareness, connect the Industry with prospective boaters, and to enhance the Boating Experience.

Industry 164

Industry Analysis Committee Team 164

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

Revenue 40

Revenue Cost Leadership Member Engagement 40

Tom Morrison

SEPTEMBER 23, 2013

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013.

Cost 40

Cost Education Handbook How To 40