Potomac Core
OCTOBER 30, 2018
With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. NMMA (National Marine Manufacturers Association) is a highly respected organization. Robert Newsome.
Tom Morrison
JANUARY 15, 2014
There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds.
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Jamie Notter
OCTOBER 25, 2011
The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.
GrowthZone
JULY 24, 2018
The platform includes fundraising initiatives, membership, member portals, communities, microsites, meetings, events, eBusiness, revenue accounting, reports, dashboards, training, and continuing education management with multiple upgrades a year. has been building web applications since 2001 and launched Wild Apricot in 2006.
Association Success
APRIL 24, 2020
One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Most days, when she and her multi-level volunteer team are spending their days hanging out with tigers and panthers, the rest of us are sitting at computers reading spam emails.
Tom Morrison
JULY 30, 2014
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% We have 3.5.
Tom Morrison
SEPTEMBER 23, 2013
All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That was huge!
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