Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Potomac Core

OCTOBER 30, 2018

Over his twenty year tenure, Dammrich and his team utilized this strategic approach to achieve an Industry symmetry and build a launching pad to consistently move the needle for the Recreational Boating Industry. Members Hire Industry Advocacy and Promotion. . He consistently emphasizes “NMMA is the Industry, we don’t exist apart.”

Industry 164

Industry Analysis Committee Team 164

Tom Morrison

SEPTEMBER 23, 2013

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! We finally found the golden nugget that pulled the big companies into our membership space.

Cost 40

Cost Education Handbook How To 40

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Choosing to develop programs in areas that the association can do more effectively than the member can individually.

Revenue 40

Revenue Cost Leadership Member Engagement 40