Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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Associations Now

MARCH 25, 2015

MANA emailed about 350 ex-members in 2014 with an offer to come back, for a full 12-month membership, at whatever price they thought was appropriate. In the end, MANA got 15 to 20 members back, Cohon says, at prices ranging from $50 to $199. .’ Hutchison, Associations Now , August 2007. The numbers were scattered.”

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L&M Association Management

FEBRUARY 2, 2011

Independent schools, by definition, charge tuition to raise operating revenue. The difference between tuition revenue and operating costs is referred to as "the gap". Independent schools face a classic price optimization problem; the need to charge as much as possible, but not price themselves out of the market.

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Network with Me.

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Membership Marketing

APRIL 1, 2011

However, there may be hope for membership growth even if an organization is faced with insufficient staff, market saturation, an inadequate association management database, or inadequate research to understand the market they serve as the biggest challenges. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Membership Marketing

APRIL 9, 2010

I think that the use of social media in associations is one of the most talked about and important topics in association management. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Association Blog Comments. Non-Dues Revenue. (1).

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