Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). Good Blogs.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. But I stuck with it and I am glad that I did. Scott Oser.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). growth strategies. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 17, 2010

Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. ”(See my September 7, 2009 post: A Blue Ocean Strategy for Membership Marketing). Unleash the Power of Market Testing in your Membership Recruitment.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2007. (51). Cost of Wrong Strategy. (8).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. ► 2007. (51).

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

DECEMBER 10, 2009

It started going out ten weeks prior to the meeting and highlighted a different aspect of the event. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Content 40

Content Marketing Price Survey 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. Theoretically, an association could carry staff for these situations, but this might add extra costs for salary, benefits, computers and software, office space, and recruitment or severance. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MAY 21, 2010

" So thanks for the thoughtful comments and by the way Belinda, best wishes on your happy event. Unleash the Power of Market Testing in your Membership Recruitment. What Strategy Leads to Membership Growth? ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Survey Price Cost 40

Association Adviser

JULY 16, 2013

AA: Has TAPPI changed its membership recruitment and retention strategy in response to the many changes affecting the paper industry? Prior to 2007, we were losing a ton of money; armed with one goal, we decided to turn that around, and our leadership modeled the way. AA: How are you helping members overcome industry challenges?

Industry 60

Industry Team Leadership Products 60