2007 Events Recruitment Social Media 
Association Adviser
MAY 20, 2014
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8
Membership Marketing
JULY 17, 2012
Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Speaking Engagements. Speaking Engagements. Publications.
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Membership Marketing
JANUARY 4, 2011
Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.
Membership Marketing
NOVEMBER 4, 2010
In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51).
Membership Marketing
OCTOBER 10, 2011
Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. ► 2007. (51).
Membership Marketing
JULY 27, 2010
Today, Vinay had a piece appear in the Washington Post on how to network at a professional event or party. Unleash the Power of Market Testing in your Membership Recruitment. Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4).
Membership Marketing
NOVEMBER 15, 2010
In any event, as you are someone I greatly respect, I would love to see a post from you on what you believe are characteristics of a great consultant and what clients should look for when considering hiring one. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.
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