Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to make sure the Price is Right! ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). Good Blogs.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed. Publications.

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. ► 2007. (51).

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. How to Calculate Where your Membership is Headed.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4).

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009. Older Post.

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Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? ► 2007. (51).

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

MARCH 9, 2012

. • Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Build a Better Member Survey.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell.

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Good Blogs.

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2007. (51).

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Can We Talk?

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

MARCH 31, 2011

” Here is how participations responded. These dues related questions were also included in our 2007 Membership Dues Increase Study. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4).

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Good Blogs.

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). ► July. (10).

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The Membership Lifecycle. Ten Top Membership Acquisition Offers. ► September.

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Tony Rossell.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51). ► 2007. (51).

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