Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 8, 2012

He writes, “Most of us know or have heard of associations that use tools like Facebook or Twitter to promote conferences or other products and services, thereby increasing their sales. But reports of associations creating net income directly from these tools have largely proven illusory. ► 2007. (51). Keep watching.

Social Media 40

Social Media Marketing Price Survey 40

Guilt by Association

FEBRUARY 9, 2009

We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007. We appreciate about social media technologies can help us accomplish our goals, and we have learned a lot about how our members use social media technologies. NET) and upgrade our social media offerings.

Massachusetts 40

Massachusetts Social Media Proposal Review 40

Beth Kanter

JUNE 28, 2018

We designed a highly interactive workshop based on Jo Wolfe’s “ NGO Digital Maturity Matrix ,” an assessment tool that enables nonprofits to codify mindsets and skill sets required for moving along the path of digital transformation. Opening Exercise. We chose the latter. We facilitated audience feedback and insights.

Content 42

Content Leadership Team Analysis 42

Membership Marketing

JUNE 18, 2011

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses.

Marketing 40

Marketing Price Survey Products 40

Beth Kanter

JULY 25, 2017

I was asked to facilitate a small group in a participatory session called “ Digital Forum ,” designed for peer sharing by Marco Kuntz and Mike Johnson. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Alan Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Class 42

Class Review Content Analysis 42

Membership Marketing

SEPTEMBER 29, 2011

Her fundamental thesis is that “three key shifts in our society have caused a decline in membership: economic rescission, demographic shifts, and rapidly changing technology. That definition has changed in recent years, partly because of demographic shifts and economic dips but largely because of technology. ► 2007. (51).

Marketing 40

Marketing Price Analysis Survey 40